OOTDIFY Privacy Policy

Last Updated: March 17, 2025

Introduction

Shenzhen Huoshan Trading Co., Ltd. ("we," "us," or "our") operates the OOTDIFY application (the "Service"). We are committed to protecting the privacy and personal information of our users ("you"). This Privacy Policy explains how we collect, use, store, share, and protect your information when you use our Service. Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

Developer Information and Contact

Company Name: Shenzhen Huoshan Trading Co., Ltd.
Address: Room 2002, Block B, Tianxia International Center, No. 8 Taoyuan Road, Dawangshan Community, Nantou Street, Nanshan District, Shenzhen City, Guangdong Province, China
Privacy Inquiries Email: layfones@gmail.com

Information We Collect

We collect the following types of information to provide and improve our Service:

• Device Information: Device model, operating system version, unique device identifiers (such as Android ID, OAID, GAID, see SDK list for details), network information (IP address, carrier).
• Log Information: Details of how you use our Service, such as search queries, IP address, browser type, language preference, access dates and times, crash reports.
• Location Information: With your explicit consent, we may collect your approximate or precise location to provide weather-related features. You can revoke this consent at any time through your device settings.
• User Content: Photos of your outfits and clothing items that you voluntarily upload to use features like daily OOTD logging and building your digital wardrobe.
• App Activity Information: Information about your interactions within the app, such as features used and engagement patterns, collected via analytics tools (see Third-Party SDKs).
• Diagnostics Information: Crash logs and performance data to help us identify and fix issues (e.g., via Bugly SDK).
• Camera and Microphone Access (Conditional): We request access to your camera when you choose to take photos of outfits or clothing items. We request access to your microphone if you choose to use voice input features (e.g., via iFlytek SDK). This access is only active when you initiate these specific actions and requires your permission.
• Personal Information: We do not directly collect personally identifiable information like your name or email address for account creation unless you provide it voluntarily for specific purposes like contacting support via email.

How We Use Your Information

We use the collected information for the following purposes:

• To Provide and Maintain Our Service: Including core functionalities like logging daily outfits, managing your digital wardrobe, displaying weather information, and providing AI-based outfit suggestions.
• To Improve Our Service: To understand how users interact with our app, personalize the experience, identify areas for improvement, and develop new features.
• To Communicate with You: To send service-related notifications, updates, security alerts, and support messages (potentially via push notifications, if enabled).
• For Analytics and Performance Monitoring: To analyze usage trends, monitor app performance, and diagnose technical issues.
• For Security and Fraud Prevention: To protect the security and integrity of our Service and users.
• To Comply with Legal Obligations: To fulfill applicable legal requirements and respond to valid legal requests.

How We Share Your Information

We value your privacy and do not "sell" your personal information as the term is commonly defined. We will not share your personal information with third parties without your consent, except in the following circumstances:

• With Your Consent: We may share your information if you give us explicit permission to do so.
• With Service Providers: We may share information with third-party companies and individuals that perform services on our behalf (e.g., cloud storage providers like Alibaba Cloud OSS, analytics providers like Umeng, push notification services like Jiguang, etc.). These service providers are obligated to protect your data, are restricted from using it for any other purpose, and act based on our instructions. See the "Third-Party SDKs" section for more details.
• With Affiliates: We may share information with our parent companies, subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this Privacy Policy.
• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• To Protect Rights and Safety: We may disclose information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service, or as evidence in litigation.
• Business Transfers: If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

Third-Party SDKs

To provide certain features and improve our Service, we incorporate Software Development Kits (SDKs) provided by third parties. These SDKs may collect certain information directly from your device. We require these third parties to comply with data privacy and security requirements, but we encourage you to review their privacy policies for a full understanding of their practices.

Data Security

We implement reasonable technical, administrative, and physical security measures designed to protect your information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. For example, we use encryption technologies like SSL/TLS to protect data during transmission. However, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or other types of misuse.

Data Retention and Deletion

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
If our Service allows account creation, you have the right to request the deletion of your account. You can initiate this request through an option readily discoverable within the app (typically under 'My' > Profile > 'Delete Account') and also via a web resource accessible outside the app at [Link to Web Account Deletion Portal - *Developer must provide this link*].
Upon receiving a deletion request, we will delete the user data associated with that account, unless we have a legitimate reason to retain it, such as for security, fraud prevention, or regulatory compliance. We will clearly inform you if certain data needs to be retained for these reasons. Please note that temporary deactivation or freezing of an account does not constitute deletion.

Your Privacy Rights

Depending on your location and applicable laws (such as GDPR or CCPA), you may have the following rights regarding your personal information:

• Right to Access: Request information about the personal data we hold about you and obtain a copy.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure (Deletion): Request the deletion of your personal data, subject to certain exceptions.
• Right to Restrict Processing: Request that we limit the processing of your personal data in certain circumstances.
• Right to Data Portability: Request to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: Object to the processing of your personal data in certain situations (e.g., for direct marketing).
• Right to Withdraw Consent: Withdraw your consent at any time where we rely on consent to process your data.

To exercise any of these rights, please contact us at layfones@gmail.com. We will respond to your request in accordance with applicable laws.

Children's Privacy

Our Service is not intended for or directed at children under the age of 13 (or a higher age threshold as required by applicable law, such as 16 in the EEA). We do not knowingly collect personal information from children under this age. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us at layfones@gmail.com. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. Specifically, your information may be processed in China, where our company or our service providers operate. We will take appropriate steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws.

Cookies and Similar Technologies

We may use cookies and similar tracking technologies (like pixels and device identifiers) to collect information for functionality and analytics purposes. You can instruct your browser or device settings to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and/or through an in-app notification. We will update the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the People's Republic of China, without regard to its conflict of law provisions. Any dispute arising from or relating to the subject matter of this Privacy Policy shall be resolved through friendly negotiation. If negotiation fails, the dispute shall be submitted to the Shenzhen Nanshan District People's Court for litigation. Please note that you may have additional rights under the mandatory laws of your country of residence.

Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us at:
Email: layfones@gmail.com
Shenzhen Huoshan Trading Co., Ltd.
Room 2002, Block B, Tianxia International Center, No. 8 Taoyuan Road, Dawangshan Community, Nantou Street, Nanshan District, Shenzhen City, Guangdong Province, China